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Leonard Reid

Research Profile

Activities & Behaviors

Chemicals & Drugs

Prescription Drugs

Organizations

Drug Industry

Geographic Areas

Concepts & Ideas

Procedures

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Co-author Network

Co-Publications
Name
8
Denise DeLorme
8
Jisu Huh

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Publications

TOP 3
Jisu Huh; Denise E DeLorme; Leonard N Reid; Junga Kim
Korean americans' prescription drug information seeking and evaluation and use of different information sources.
Denise E DeLorme; Jisu Huh; Leonard N Reid
Source selection in prescription drug information seeking and influencing factors: applying the comprehensive model of information seeking in an American context.
Jisu Huh; Denise E DeLorme; Leonard N Reid; Soontae An
Direct-to-consumer prescription drug advertising: history, regulation, and issues.

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All Publications

2013: Jisu Huh; Denise E DeLorme; Leonard N Reid; Junga Kim
Korean americans' prescription drug information seeking and evaluation and use of different information sources.
Journal of health communication 2013;18(5):498-526.
2011: Denise E DeLorme; Jisu Huh; Leonard N Reid
Source selection in prescription drug information seeking and influencing factors: applying the comprehensive model of information seeking in an American context.
Journal of health communication 2011;16(7):766-87.
2010: Jisu Huh; Denise E DeLorme; Leonard N Reid; Soontae An
Direct-to-consumer prescription drug advertising: history, regulation, and issues.
Minnesota medicine 2010;93(3):50-2.
2010: Denise E DeLorme; Jisu Huh; Leonard N Reid
Evaluation, use, and usefulness of prescription drug information sources among Anglo and Hispanic Americans.
Journal of health communication 2010;15(1):18-38.
2009: Denise E DeLorme; Jisu Huh; Leonard N Reid
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources.
Health marketing quarterly 2009;26(4):293-314.
2006: Denise E DeLorme; Jisu Huh; Leonard N Reid
Age differences in how consumers behave following exposure to DTC advertising.
Health communication 2006;20(3):255-65.
2005: Jisu Huh; Denise E DeLorme; Leonard N Reid
Factors affecting trust in on-line prescription drug information and impact of trust on behavior following exposure to DTC advertising.
Journal of health communication 2005;10(8):711-31.
2004: Jisu Huh; Denise E DeLorme; Leonard N Reid
Media credibility and informativeness of direct-to-consumer prescription drug advertising.
Health marketing quarterly 2004;21(3):27-61.

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Copyright © 2011 Elsevier Inc. All rights reserved.